Marketing to the Affluent By Thomas Stanley

In this ebook, the bestselling author of The Millionaire Next Door discusses the tactics and strategy that work when it comes to reaching and selling to this lucrative target market. Here, Stanley addresses what differentiates marketing to affluent customers from marketing campaigns targeted to the non-wealthy—and what motivates them to buy.


Thomas Stanley

Thomas J. Stanley is regarded as America's foremost authority and researcher of the affluent in the United States and has authored several well-regarded, award winning books on the subject.He is the author of The Millionaire Next Door as well as The Millionaire Mind. In total, these books spent more than 170 weeks on the New York Times Best Seller list. His title The Millionaire Next Door was selected as a finalist for the business book of the year by the Independent Publishers Association and was on several business best seller lists. In total, over three million copies of Dr. Stanley's books have been sold worldwide.

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Thomas Stanley